Go Produce
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Go Produce
Behind the Scenes of Canada's Biggest Rock Festival: Triumphs and Challenges
This is Alex Martel! Known for having founded Rockfest in 2005, then 17-year-old Alex Martel quickly put together the largest rock festival in Canada, welcoming thousands of music fans from around the world. The ‘Montebello kid’ rose to prominence thanks to his unique background story, his entrepreneurial success, his proximity with festival-goers, and the world tours he’s gone on with his band Deadly Apples. Alex has won countless tourism and cultural awards, as well as participated in several high-profile interviews in Canada including this one!
Episode theme: What mentality set off this young entrepreneur to do what has never been done in the Music Industry? It takes a special kind of drive to do this at such a young age. In 2005, at 17, Alex Martel founded Rockfest, the largest rock festival in Canada, welcoming thousands of music fans from around the world. He’s also gone on world tours with his band Deadly Apples. Alex has won countless tourism and cultural awards, as well as participated in several high-profile interviews in Canada including this one! If you want to learn the ins and outs of hosting festivals then this episode is for you. Watch HERE.
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